This was an important area that required more research. Below, you’ll find an exclusive interview with Greenepeace’s team, and interestingly. I believe they are more organized and sophisticated than. The average brand -giving them the opportunity to overwhelm their opposition using their strong supporter base. Below is my Forbes article. Which was originally posted the CMO network (or you can read it on Forbes). This is a great article for brand managers, PR, agencies, and social media professionals. Greenpeace Vs. Brands: Social Media Attacks To Continue Citizen activists.
increasingly use social networks
To bash brands. By Jeremiah Owyang Most companies are barely prepared to deal with unhappy customers who use social media to air their gripes. Now they must be ready to respond when organized entities, such as Croatia WhatsApp Number List Greenpeace, wage massive campaigns against their brands using social media channels. Greenpeace and other organizations have a long history of demonstrating in real life against corporations in order to influence their agenda. Yet we’re seeing this cascade online as well as the real world.
In March
Greenpeace launched a viral campaign criticizing Nestle’s use of palm oil from companies that are destroying Indonesian rain forests. The campaign included a video in which an office worker opened a Kit Kat chocolate bar Australia Phone Number List only to find an orangutan’s finger in the red wrapping and a call to Greenpeace’s Twitter followers to “attack” the Swiss company’s Facebook fan page. Thousands of social media users posted comments criticizing the company’s practices and posted altered logos, like one that replaced “Kit Kat” with “Killer.” Nestle, unprepared for the influx of criticism.
