Companies are in the process of digital transformation and when it comes to adapting to a technological. Digitalized environment. There are as many opportunities as barriers. To find out how some of the big brands in our country approach this evolution. We attended the II Branding Forum organized by the […]
Daily Archives: March 3, 2024
140 posts
The key users are increasingly demanding when it comes to creating successful and personalized campaigns and thanks to programmatic they are able to ensure that the advertising message adapts to their tastes. Interests and needs in real time. At MarketingDirecto.com we have spoken with Álvaro Cristóbal. Director of the Higher […]
Facebook launched a feature that aggregates content from Wikipedia and public wall posts from users This has created confusion among users as . In conclusion, many iterations of a single brand may spread from ‘official’ Facebook pages to now community pages. (see example from Arbor Day) Additionally. This causes angst […]
Recruitment and selection methods have been evolving with the development of a more inclusive and diverse world of work . From the presentation of resumes without photos . Therefore , the design of interviews based on capabilities and without biases or prejudices based on the physical appearance of the applicant […]
How you should measure What no one tells you Net Promoter Score. This is the mainstay of customer satisfaction measurement and shouldn’t go away. It’s easily understood, well documented, and is a useful metric to overall ‘referral intention’. (Intention doesn’t measure actual behavior, just the likelehood you would) Support exit […]
Behavior, demographics, psychographics and other studies, we expect companies to take advantage of the social data that customers are providing to the public, in order to make better decisions. Insurance Companies Already Influence Rates Based on Historical Behavior Nothing new here. Insurance and Healthcare companies want safe and healthy customers. […]
Luis Adrada has joined the Glocally agency as Head of Outdoor , after his extensive career as Sales Director at the outdoor exclusive Clear Channel. Adrada began his professional career at Telefónica, later joining QDQ Media (France Telecom Group), a company where he worked for more than 9 years as […]
Registration has already opened for a new edition of the International MMA Award. Smarties 2019 , the only awards worldwide dedicated exclusively to mobile marketing. Which pay tribute to innovation. Creativity and the success of the work developed in the world. of mobility. Furthermore, this year is the third call […]
Snapchat the communication the importance of connecting with the public through social networks in the advertising sector has been present during the two days of Advertising Week Europe 2019, but in particular Snapchat has played a leading role during the event. Consumers are increasingly making more use of this application. […]
BBDO Spain reinforces its structure with two new business development directors; Bibiana Del Alcázar and Adrián Cordero. Both Del Alcázar and Cordero will be in charge of creating a growth strategy that adds value in terms of business and image , for the agencies that make up BBDO Spain (Contrapunto […]
Digital gains the way of marketing and advertising has changed in the world and Mexico is no exception; the industry has had to adapt to new technologies both in strategies and in the way of communicating with audiences. In the country, there is still much to do on an issue […]
Digitrends 2019 Last Thursday, March 14, advertisers, agencies and influencers came together at the IED Madrid to talk about their direct experience in influencer marketing at Digitrends : a day organized in collaboration with Divimove , a company that creates influencer marketing and video strategies. online, presented by communication expert. […]
