Agency partners, and to Facebook themselves. While there’s been plenty of coverage about user privacy concerns, attention on Facebook’s changes on brands hasn’t been adequately covered, this analysis is intended to unravel what’s at stake –and what brands should do. I’ve spoken to a handful of brands and their representatives […]
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This was an important area that required more research. Below, you’ll find an exclusive interview with Greenepeace’s team, and interestingly. I believe they are more organized and sophisticated than. The average brand -giving them the opportunity to overwhelm their opposition using their strong supporter base. Below is my Forbes article. […]
Efforts to find out who’s doing it right. And who’s not. In the embedded report. You can download many of the high level findings, as well as see screenshots. Comparison by industry and read our recommendations. Facebook Success Criteria Scoring: By Brand About the Altimeter research team. For this report. […]
