Are you ready to embark on a journey through the personal stories of individuals. Who have experienced the ups and downs of life? In this article, we will explore the captivating tales shared in the book “The Journey of 52 33: Personal Stories”. From heartwarming moments to life-changing experiences, these […]
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Facebook launched a feature that aggregates content from Wikipedia and public wall posts from users This has created confusion among users as . In conclusion, many iterations of a single brand may spread from ‘official’ Facebook pages to now community pages. (see example from Arbor Day) Additionally. This causes angst […]
How you should measure What no one tells you Net Promoter Score. This is the mainstay of customer satisfaction measurement and shouldn’t go away. It’s easily understood, well documented, and is a useful metric to overall ‘referral intention’. (Intention doesn’t measure actual behavior, just the likelehood you would) Support exit […]
Behavior, demographics, psychographics and other studies, we expect companies to take advantage of the social data that customers are providing to the public, in order to make better decisions. Insurance Companies Already Influence Rates Based on Historical Behavior Nothing new here. Insurance and Healthcare companies want safe and healthy customers. […]
This has created confusion among users. As many iterations of a single brand . Therefore, may spread from ‘official’ Facebook pages. To now community pages. (see example from Arbor Day) . In conclusion, Additionally, this causes angst . In conclusion, among brands who were told to invest. Facebook struggles with […]
Agency partners, and to Facebook themselves. While there’s been plenty of coverage about user privacy concerns, attention on Facebook’s changes on brands hasn’t been adequately covered, this analysis is intended to unravel what’s at stake –and what brands should do. I’ve spoken to a handful of brands and their representatives […]
Corporate websites were irrelevant. Why? Decisions were being made off-domain. By customers and peers. Secondly, many marketers were trying to get customers. To go to their corporate website versus joining where they already are. “Fish where the fish are.” Today, I’m pleased to see that the thinking –and technology, has […]
Behavior, demographics, psychographics and other studies, we expect companies to take advantage of the social data that customers are providing to the public, in order to make better decisions. Insurance Companies Already Influence Rates Based on Historical Behavior Nothing new here. Insurance and Healthcare companies want safe and healthy customers. […]
Behavior, demographics, psychographics and other studies, we expect companies to take advantage of the social data that customers are providing to the public, in order to make better decisions. Insurance Companies Already Influence Rates Based on Historical Behavior Nothing new here. Insurance and Healthcare companies want safe and healthy customers. […]
We’re tasked with a difficult job as industry analyst. In one of the fastest emerging markets. Part of our role is to find new trends. Identify their impact, and rate and rank who offers them. In the past, I did this for this list community platform marketing. And the Social […]
How you should measure What no one tells you Net Promoter Score. This is the mainstay of customer satisfaction measurement and shouldn’t go away. It’s easily understood, well documented, and is a useful metric to overall ‘referral intention’. (Intention doesn’t measure actual behavior, just the likelehood you would) Support exit […]
How you should measure What no one tells you Net Promoter Score. This is the mainstay of customer satisfaction measurement and shouldn’t go away. It’s easily understood, well documented, and is a useful metric to overall ‘referral intention’. (Intention doesn’t measure actual behavior, just the likelehood you would) Support exit […]
