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How you should measure What no one tells you Net Promoter Score. This is the mainstay of customer satisfaction measurement and shouldn’t go away. It’s...
Altimeter Book Open Leadership
You should buy several copies for your organization today. I’m proud to be part of the next generation of Groundswell, my business partner Charlene Li’s...
Also present were L’Oreal
Who has had recent success with the China Luxury community. Also, Ford has had early successes promoting their new car Fiesta. By deploying on QQ...
By Altimeter Group Social Media Headhunter
How the discussions evolve, and how folks communicate with each other. Remember, each culture has their own social networking adoption (although Facebook continues to drive...
Field Report Shanghai and China’s Social Web
Scene but am now in Shanghai and have met with. A handful of folks that are looking at social business within China. Don’t take this...
Personal vs Career Brands Mindset
To individuals in the workplace, not so much applicable to celebrities. Musicians, or politicians. While anyone who blogs or actively tweets is creating a brand...
Filtered by Simply Hired Social Media Job
How you should measure What no one tells you Net Promoter Score. This is the mainstay of customer satisfaction measurement and shouldn’t go away. It’s...
Update More Growth at Altimeter Group
We’re ten months in since I joined Altimeter Group. And we’re continuing to grow, nearly quadrupled from 4 to over 15 folks. I’ll give a...
Social Marketing Analytics Research Findings
How you should measure What no one tells you Net Promoter Score. This is the mainstay of customer satisfaction measurement and shouldn’t go away. It’s...
Three Ways Business Must Scale
How you should measure What no one tells you Net Promoter Score. This is the mainstay of customer satisfaction measurement and shouldn’t go away. It’s...
Just as companies use previous purchasing
Behavior, demographics, psychographics and other studies, we expect companies to take advantage of the social data that customers are providing to the public, in order...
How Insurance Companies Will Influence
We Are Social France as an Account Manager with a focus on monitoring online conversations on behalf of clients Andrew Flynn joins Sears Holdings as...
