Social Marketing Analytics Research Findings

How you should measure What no one tells you Net Promoter Score. This is the mainstay of customer satisfaction measurement and shouldn’t go away. It’s easily understood, well documented, and is a useful metric to overall ‘referral intention’. (Intention doesn’t measure actual behavior, just the likelehood you would) Support exit surveys. Primary research surveys, work with Satmetrics. The owners of this methodology 1-10 Referral score: Promoters (9-10 rating), Passives (7-8 rating), and Detractors (0-6 rating) This is the standard default measurement, yet needs additional factorials.

Vice President of Finance

Influence (Absolute) To determine if a customer is influential to others, such as celebrities, top bloggers, analysts and media. This doesn’t necessarily mean however they are trusted by your specific market. There are a variety of secondary Austria WhatsApp Number List sources such as brand monitoring firms, like Buzzlogic, Radian6, as well as reputation management systems like Rapleaf. Your PR firm will have this list of absolute influencers, and their Twitter/blog/RSS numbers are good indicators Total possible reach, frequency of publication. These large influencers can cause mainstream media to shift attention.

Who will lead and manage

But don’t expect your actual consumers to trust them as much as they trust their peers. Assume high scoring at this level is towards the wider part of the funnel and may influence the lower elements. Influence (Relative) These Turkey Telegram Number are individuals that are ‘experts’ in your particular market. Although I posted the last version just 12 days ago, I saw quite a few submissions come in, and some major job changes. Mid year hiring? Summer fever? I don’t know, but it prompted me to post. I’ve been tracking moves in this industry on this blog for a few years now, it’s interesting to see the formal titles of ‘social’ appear in corporations.