Social Insurance Rates
Expect Companies to Offer Opt-In Programs for “Social Insurance Rates” To combat the above mentioned risks. I would expect health and insurance companies to offer...
Rates Based On Your Tweets
Anyone who earned the “Crunked” badge (going to four places in one night, referring to binge drinking) could receive a 10% increase. In fees (unless...
Jonathan Blank joins Capgemini
To strengthen the personal networks of subject matter experts. Cyril Atias starts Influence Digitale as the CEO to create a social media agency in France...
The job changes continue
Strategist positions to get filled as social media becomes a mainstay in the integrated communications across multiple departments at companies. I’ve been tracking new hires...
While they may not have mainstream appeal
A dedicated blog to your market, or super reviewers that provide detailed reviews about your products in online sites Online communities, Technorati data, and brand...
How Bazaarvoice and Zuberance
The negative reviewed to provide updates to service or product and request a second review. Referral Activity The absolute measure if a single individual or...
Total Social Customer Value (TSCV)
Times Relative influence times Advocacy Intention times Advocacy at Point of purchase or post purchase times actual referrals or TSCV= NPS x Ia x Ir...
Enhancing Net Promoter Score (NPS)
In satisfaction intention, and can now be enhanced. By adding explicit customer satisfaction data. Influence and customer reviews already on the web. NPS, a Industry...
The Rise of Social Commerce
We saw on Twitter when I posed the question this weekend: “Royal Shakespeare Company“. “Random Social Convention 2010“.“Russian Syndicate Cosmodrome, 2010“. “10″ rubber scraper) “Real...
The Impact of Social Media Analyst Industry
Nature as middle men (and women) have been cut out. Consumers turn to each other, and the lines of communication have become direct. The Industry...
Brand Monitoring Social Analytics
There are use cases in Social Marketing Insights. Social Sales Insights, Social Support Insights. Innovations Insights, Collaboration Insights. If you can successfully derive insights from...
Rather than try to sway the masses
These companies can predict what consumers will do based upon social data. I’ve seen early examples from community platform Lithium. Who’s able to predict within...
