DAZN turns the Milan metro into a football stadium

DAZN turns  agencies The Big Now and MKTG have launched a campaign for DAZN, the streaming sports content service, focused on the metro station of the famous San Siro stadium in Milan. With the aim that the experience of going to the field begins already on the journey, the brand has converted the metro station next to the field into the stadium itself. The realism of “The Football Metro Station” campaign is due to original photographs, 3D graphics and images covering 1,250 square meters , with 246 personalized spaces.

Most areas of the country

The company has covered doors, platforms, stairs, turnstiles and walls with the works of three photographers involved as we have seen Hong Kong WhatsApp Number Data on other occasions, the mobile point of sale is a business opportunity that is not always taken into account as such in the design process of annual promotion strategies at the point of sale or trade marketing. During the summer and in, promotional activity at the point of sale usually decreases due to the lower influx of customers.

For this reason DAZN turns

Where brands are putting the focus of their promotional efforts in the Ethiopia Telegram Number summer season. In most cases, it is the beverage brands and in general those aimed at leisure time consumption that have been able to exploit this type of point of sale the most. What happens with the rest of the brands? How can they handle a traveling or mobile point-of-sale campaign? A promotion on wheels: the road show Do you remember those medieval merchants and those Wild West peddlers in a lot of movies? Their way of life was practically a permanent tour with their products, attending fairs and events or simply appearing in a new town every day.