From invisibility to relevance: the step that brands do not know how
Digital platforms have completely changed the rules of brand communication. If, on the one hand, they have democratized the access of large and small players...
Clear Channel joins WWF’s Earth Hour
Clear Channel joins WWF’s ‘Earth Hour’ for another year and lends its digital media to raise awareness about the challenge of climate change. The WWF...
The challenge of the second generations is not only to maintain the businesses
The challenge one more year, WomenIN 2019 brought together women entrepreneurs and businesswomen on the island of Tenerife in a Demo Day in which all...
The new European data protection law benefits electoral spam
The approval of Organic Law 3/2018 on data protection and guarantee of digital rights (LOPDGDD) has led to the addition of a new article to...
Fire Kills it only takes one accident the campaign for the prevention of domestic fire
More than 2,000 professionals from the marketing and communication industry meet from March 28 to 30 in San Sebastián to share, celebrate and reflect on...
Be older by Adolfo Domínguez y China, great winner of the XX edition
The 20th edition of the c de c. The Spanish creativity contest organized by the Creative Club. Has come to an end with the celebration...
The 10 best trolling brands to celebrate April Fools
The 10 best there is nothing that users like more than a good joke. Gifs and jokes every time a news story breaks, regardless of...
NEUROMEDIA analysis on investment and advertising recall by activity sectors
NEUROMEDIA analysis the strategic consulting and comprehensive media management agency NEUROMEDIA has carried out a study that compares advertising investment and recall, segmenting it by...
China is the largest manufacturer and distributor of electronic products
Most electrically powered devices are designed and manufactured in China. This makes the engineers in this region the most qualified to develop new, and different,...
Application registration period for the 20th edition of “The Product of the Year” is open
The Grand Prize for Innovation : the choice by consumers of The Product of the Year, begins the application registration period for its 20th edition....
The Smile Festival 2019 rewards the humor of Distrito Agencia
The independent advertising agency from Madrid. Distrito Agencia, has been awarded twice at the Smile Festival 2019. Rewarding the use of humor in advertising messages....
Is Burger King’s New Meatless Whopper Their April Fools’ Trolling
Therefore, when the company announced the launch of a meatless burger, many were skeptical about this bet. The confusion around this new product has only...
