Digital platforms have completely changed the rules of brand communication. If, on the one hand, they have democratized the access of large and small players to consumers and have opened the doors to creativity, on the other, they have also posed enormous challenges and risks. From invisibility, Paco Conde, founder […]
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Clear Channel joins WWF’s ‘Earth Hour’ for another year and lends its digital media to raise awareness about the challenge of climate change. The WWF campaign ” Turn off for Nature on Earth Hour ” calls for turning off the lights between 8:30 p.m. and 9:30 p.m. tomorrow, Saturday, March […]
The challenge one more year, WomenIN 2019 brought together women entrepreneurs and businesswomen on the island of Tenerife in a Demo Day in which all of them went up to the Entrepreneurs Fight Club ring to tell their experience during the day. The third and last fight of the afternoon […]
The approval of Organic Law 3/2018 on data protection and guarantee of digital rights (LOPDGDD) has led to the addition of a new article to the electoral law: 58 bis , allowing parties to collect and use data on political opinions of citizens during the electoral campaign and send electoral […]
More than 2,000 professionals from the marketing and communication industry meet from March 28 to 30 in San Sebastián to share, celebrate and reflect on the present and future of the sector at c de c 2019. Over the course of three intense days, top-level speakers have taken the stage […]
The 20th edition of the c de c. The Spanish creativity contest organized by the Creative Club. Has come to an end with the celebration of the grand awards ceremony. Be older the jury, made up of 24 professionals (12 for the IDEAS section. The same number for the CRAFT […]
The 10 best there is nothing that users like more than a good joke. Gifs and jokes every time a news story breaks, regardless of its genre. Brands know that humor is one of the best ways to connect with their audience and on April 1st they have an excuse […]
NEUROMEDIA analysis the strategic consulting and comprehensive media management agency NEUROMEDIA has carried out a study that compares advertising investment and recall, segmenting it by sectors of business activity of the brands analyzed. Knowing the way in which each sector has invested in advertising over the last two years has […]
Most electrically powered devices are designed and manufactured in China. This makes the engineers in this region the most qualified to develop new, and different, electronic devices. The domain of computing is so overwhelming that they are capable of creating products that do not yet exist in the conventional market. […]
The Grand Prize for Innovation : the choice by consumers of The Product of the Year, begins the application registration period for its 20th edition. Next October 31, 2019 may participate. Whether they are consumer products, parapharmacy. pharmacy, electro, home, leisure. The candidate products, once validated by the contest’s ethics […]
The independent advertising agency from Madrid. Distrito Agencia, has been awarded twice at the Smile Festival 2019. Rewarding the use of humor in advertising messages. An event that brings together every year the best talents in the world of advertising and the most recognized creatives to reward the best advertising […]
Therefore, when the company announced the launch of a meatless burger, many were skeptical about this bet. The confusion around this new product has only increased, especially after learning of its release date, April 1, on April Fools. Is Burger King’s to celebrate its launch, the brand has published a […]
