Merkle DIVISADERO hires César Armengol as Chief New Business Officer and Teba Lorenzo as New Business Director

Merkle | DIVISADERO , a leading consultancy in digital strategy and intelligence services, has recently appointed César Armengol to the new position of Chief New Business Officer . Armengol will lead the New Business area where he will take charge of the new business work in terms of identification and activation of opportunities in accordance with the entity’s strategic growth objectives. «Merkle’s vision | DIVISADERO presents a great opportunity for those companies that really want to make a difference in their segment.

Contributing to the evolution

I am pleased to be able to face the challenge of of the business and improving the company’s competitive advantage in the market,” states Armengol . César brings Russia Phone Number Data more than three decades of experience in the marketing technology sector, developing his professional career in multinational entities such as Oracle, SaS, Fujitsu and Adobe, and carrying out work on a national and international scale linked to the sale of business software. Additionally, in his last role he was responsible for leading sustainable and profitable alliances for business value in the EMEA region of Moody’s Analytics. In order to strengthen business creation and development in a constantly evolving market, Merkle | DIVISADERO has also hired Teba Lorenzo in the role of New Business Director .

Teba joins after developing leadership

Positions for global AdTech companies over the last twelve years. In addition to taking charge of the expansion strategy of the Videology and Whisby Hong-Kong Phone Number List entities in the national market, Lorenzo has worked for Yahoo Iberia as director of sales and agencies. «It is exciting to have the opportunity to join a team full of talent, in a leading company in digital intelligence. “I look forward to helping brands boost their business through the evolution of their strategies towards People-Based Marketing.” Manuel Blanco, CEO of Merkle | DIVISADERO , states: «The experience of César and Teba, together with their knowledge of the industry, will be key in our commitment to expand and deepen the new business function. I have great confidence in both of their abilities to lead the New Business area at such an exciting time for the development and growth of Merkle | DIVISADERO in Spain.»