The concept of the Evax Girls Everywhere campaign , created by the S,C,P,F… agency , was born with the aim of inspiring today’s girls and adolescents so that they do not set limits when deciding their destiny. professional. CARAT powered by The Story Lab has created the Girls Everywhere show for Evax where, through humor, music and inspiration, the brand wants to celebrate the presence of women in today’s society. This show, produced by Globomedia, seeks to support the media strategy developed by its media agency CARAT , and thus enhance its visibility and impact. Girls Everywhere aims to promote female models and roles from all professional areas because there is nothing more inspiring for one woman than another, and because a society without gender stereotypes is a society without limits.
Collaboration of Inspiring Girls
For this mission, the brand has the , a foundation and global initiative that works to promote the self-esteem and ambition of school-aged girls. Queralt Castellet , professional Italy Telegram Number Data snowboarder, has talked about all this in the show ; Patricia Contreras , mathematician, physicist and philosopher of quantum mechanics; Inés Arroyo , influencer and creator of the fashion brand laagam; Commander Lili , scientific communicator; Janira Taibo , developer of an educational project in Beirut; Dania Díaz , magician and illusionist; The Grooves , musical group and Milagros Morón , actress and monologist, along with actress Silvia Abril , and Percebes y Grelos , actress and youtuber, who have been in charge of the presentation and welcome, respectively.
The protagonists of the show of The Story
Have been an inspiration for the more than 500 people who gathered at the Cofidis Alcázar Theater in Madrid; With their example and determination, they India Telegram Number represent the “girls everywhere” spirit, since nothing has stopped them from achieving their dreams and defending their vocation. This event could be followed in streaming on Atresplayer and content from it will soon be broadcast on Atresmedia. Xavier Tardy, Brand Manager of Evax , assures that: «One of our fundamental communication pillars at P&G is gender equality. As the main television advertiser in Spain, we have a responsibility to promote this equality. From Evax, a brand that has been offering the best feminine hygiene products for more than 50 years and breaking social taboos, we created #girlseverywhere so that no girl stops being what she wants just because she is a girl.
