Technology is changing with each passing day. Nowadays, businesses are turning to the online world and opening online stores to sell products or services. Many people will turn to Instant Messaging (IM) software to contact and promote customers, because the number of users of instant messaging software The growth is strong and it will definitely be a trend in the future, so it is becoming more and more important to learn Instant Messaging Marketing. According to The Radicati Group’s Instant Messaging Statistics Report 2021-2025 Forecast (Instant Messaging Statistics Report 2021-2025 ):
“The total number of global instant messaging accounts in 2021 will exceed 8.3 billion.
Over the next four years, this number is expected to grow at an average annual rate of about 3%, reaching more than 9.5 billion by the end of 2025. ”
The Radicati Group, Inc.
Credit: The Radicati Group, Inc.
This article will break down with you what instant messaging marketing (Instant Messaging Marketing) is, what are the popular instant messaging marketing software, how to use a one-stop platform to manage multiple instant messaging marketing software more effectively, and some Real cases using the one-stop platform SleekFlow.
What is Instant Messaging Marketing
Simply put, Instant Messaging Marketing is the use of Instant Messaging Apps for promotion and marketing. At present, merchants mainly use social media, Google search and other methods to increase exposure and let customers know more about the brand. Instant messaging software can strengthen product and brand promotion, for example, through automated messages, let customers know more about it. Information about products or services can increase their willingness to purchase. You can also distribute the latest company information and offers to regular customers from time to time, easily obtain opportunities to repeat orders, and at the same time establish good relationships with customers.
Instant messaging software can also easily transfer photos and videos, increasing the level of interaction between businesses and customers. Because instant messaging software is generally very easy to use, it is quickly occupying market share, while traditional marketing methods such as SMS and Email are slowly gaining market share. The breath is weak. According to a 2018 research survey by Drift , more and more customers expect to receive instant responses when chatting online. For example, 77% of people expect to receive instant responses when chatting online.
What instant messaging software should be used for marketing?
As the saying goes, “If you want to do your job well, you must first sharpen your tools.” If you want to use instant messaging apps (Instant Messaging Apps) for promotion and marketing, then you should also roughly know which are the most popular messaging apps in the world. , according to statistics from Statista data statistics company as of April 2024, WhatsApp, WeChat and Facebook Messenger occupy the top three, so if you want to promote more effectively, you can consider these instant messaging software first.
Online platform is big platform in the mordern preiod. Information base is one of the medium or devices for current internet showcasing or item advancement. By utilizing it, you can advance your korea whatsapp number data business and increment deals. besically some business client who are the international client use whatsapp for communtication. day by day it uses more of people for their personal work or business. at last we can say if you buy our product then you can take more secure.
The world’s most popular messaging software
Based on monthly active users (in millions, figures as of August 2024)
But of course, you should also pay attention to the popular regions of different communication software for marketing. For example, WeChat dominates the Chinese mainland market, while WhatsApp and Facebook Messenger are more international and have regions all over the world, so it also depends on what your products or services are intended to do. Which region should you promote to? If you want to focus on the mainland Chinese market, your first choice will of course be WeChat. However, if you are in a region where instant messaging software services are more “blooming”, such as Hong Kong, you will need to use multiple instant messaging software, such as WhatsApp. , Facebook Messenger, Instagram, etc. to meet customer needs.
Advantages of instant messaging marketing
Let’s take a look at the advantages of using instant messaging marketing list software for marketing!
Extremely high opening rate
One of the biggest advantages of instant messaging marketing is that the message opening rate is extremely high. In addition to the above mentioned, the total number of global instant messaging accounts in 2021 will exceed 8.3 billion, and there are also quite a lot of active users. For example, WhatsApp is the most popular social network in Hong Kong The media platform has the highest market penetration rate . Basically everyone has at least one WhatsApp for business or daily chat. Just imagine sending messages on such a highly used platform, the chances of customers opening the messages will also greatly increase!
Communicate with customers instantly
Another advantage is that you can communicate with customers analyze conversion paths with ga4 instantly, and you can also send photos, videos, voices and documents. It is more diversified and attractive than traditional SMS messages. Moreover, SMS, Email and other methods are considered one-way communication, while instant messaging software emphasizes It is a two-way form of dialogue and interaction.
In addition
You can also set up an automatic reply function through a platform like Sleekflow, which saves a lot of time and allows customers to receive more satisfactory services!
