Success Stories of Asian KOL marketing is no longer new in Asia, because there are more than 2.14 billion active social mia users in the Asia-Pacific region. This shows that KOL marketing seems to be a marketing strategy worth investing in Asia. In recent years, the Asian KOL market has grown rapidly, with an annual growth rate of 32.8% since 2019. The size of the Southeast Asian KOL market is expect to double to US$2.6 billion by 2024, demonstrating its astonishing explosive potential. There is no doubt that most marketers are familiar with the high-efficiency advantages of KOL marketing . Therefore, using previous successful cases to launch the brand’s future Asian KOL marketing activities is also a key to success that cannot be ignor.
In this article
we will share the successful Asian KOL marketing activities in 2021 to strengthen the brand’s future KOL marketing activities in Asia.
What is an Asian KOL marketing campaign?
6 Successful Asian KOL Marketing Campaigns in 2021
Secrets to Creating a Successful Asian KOL Marketing Campaign
1. What is Asian KOL marketing campaign?
Let’s keep things simple, the concept of Asian KOL marketing campaigns is that brands partner with well-known internet celebrities to promote their products or services in the Asian market. This is a cost-effective means for brands to reach their target Asian audiences. Compar with publicity and marketing, people trust KOLs who truly share their experiences. In addition to serving as positive word-of-mouth communication, they also impart brand value and shape consumer perceptions. Therefore, making good use of KOL marketing activities to build brand reputation and increase awareness in the target Asian market is the most reliable option.
2. 6 Successful Asian KOL Marketing Campaigns in 2021
2.1. McDonald’s: launches Asian KOL co-brand meals
McDonald’s launch a BTS meal campaign with Korean pop music superstar BTS in May and June 2021, which caus a sensation in the Asian market. The BTS set meal features Chicken McNuggets, French fries, Coke, sweet chili sauce and Kenjon Sauce. Even the packaging is exclusive to BTS in purple, triggering a rush of fans as soon as it debuts. This is a global brand promotion campaign for McDonald’s. Covering 11 countries in Asia, including the Philippines, South Korea, Singapore, Malaysia, India, Hong Kong, Taiwan, etc.
Leveraging the world’s most ardent fans of more than 18 million, BTS has become an ideal KOL for McDonald’s to reach Asian Millennials and Generation Z, making them more likely to visit the fast food restaurant. In order to attract the attention of BTS fans on social mia, McDonald’s tri to communicate in their own language as much as possible. For example, the trailer us the concert tour as the theme post. Which was inspir by K-pop social mia content. style.
Indonesia WhatsApp Number Data consists of WhatsApp phone numbers from indonesia whatsapp number data users across Indonesia. Indonesia number data typically used for marketing, promotions. Business communication often utilized by businesses for personalized marketing campaigns, promotions, and customer engagement. By using this data, companies can directly target Indonesian consumers, fostering better communication and brand awareness.
Or maybe the BTS
logo fram with French fries and the announcement of a collaboration that would resemble an album release. McDonald’s is very dicat to creating exclusive content for K-pop fans on social mia in order to resonate with fans throughout the campaign launch process. To further increase online visibility, the campaign uses the hashtags #BTSMeal and #BTSxMcDonalds on Instagram and Twitter to encourage people to tag and share their BTS Meals on social mia, allowing the brand to spread virally across online platforms spread.
1.pngMcDonald’s X BTS collaboration announcement on Instagram (BTS logo)
2.png
Twitter announcement of McDonald’s x BTS collaboration (similar to album release promotion form)
Co-produce short videos with Asian KOLs to convey the brand concept
60% of Chinese women are worri about their appearance and lack confidence. When Olay heard the anxieties and concerns of these women. It launch the “No Fear of Speech” campaign in July 2021, aiming to enhance the brand image and awareness.
Under the slogan “No fear of what others say, I am beautiful”, the campaign broke the previous standards of “mainstream beauty” and produc a short video showing the chubby figure of the famous Chinese actress Yoko Yoko.
With her simple appearance
She compares her appearance with makeup and without marketing list makeup, and she personally talks about her journey from thinking about other people’s evaluation of her appearance to embracing her true self. The video was releas on many popular Chinese social mia platforms including Douyin, Weibo and WeChat.
3.pngA short video collaboration between Olay and Yoko Rame
In addition, Chinese stand-up comian Yang Li also host a Weibo talk configure custom notification parameters show and shar that he had been anxious about appearance in his past life. This remark also resonat with the Chinese audience and made many people feel anxious. “Beauty in Diversity” supports and applauds.
Olay’s brand message
Pursue Fearlessness” was widely spread on social mia, drawing attention to Olay’s “from the heart” brand philosophy. This online talk show has more than 7 million live viewers. In addition to exceing 450 million views on Weibo, the event tag has also attract more than 340 million views, and the number of short video views is approaching 33 million. This promotional event allow Olay to gain huge brand recognition. By cooperating with suitable KOLs to jointly focus on social issues, it successfully resonat with Chinese female consumers, thereby perfectly enhancing its brand image.
