Lalamove was found in December 2013, aiming to allow users to place orders and call trucks in a few simple steps to solve the transportation and delivery nes of goods. It provides a wide range of services, including document express delivery, food express delivery, purchasing services, and home moving. , building materials transportation, warehouse pickup, pet pickup, and airport pickup.
Lalamove operates 24 hours a day, every day of the year, and provides two ways to place orders via mobile app or web version. The platform will instantly match users with drivers, including instant or schul delivery services.
Currently, Lalamove has open up 21 markets in Asia and Latin America, connecting more than 7 million users and more than 700,000 driver partners.
Multiple members of Lalamove can log in to WhatsApp at the same time to reply collaboratively
The main function of Lalamove’s four social platforms, Instagram, WhatsApp, Facebook and Telegram, is to promote Lalamove’s latest offers, rather than helping users place orders and drivers to take orders.
WhatsApp has many active users, so Lalamove most often uses this channel to proactively send messages to inform drivers of the latest events and offers. Lalamove’s driver support team currently has several account managers managing WhatsApp through SleekFlow.
The biggest problem Lalamove encounter in the past was that two account managers could not log in to the same WhatsApp phone number at the same time. Lalamove said that many interest drivers would inquire about the details of the event after receiving the WhatsApp group promotion message. Unfortunately, only one account manager could log in at a time, so the response to drivers was slow.
Through the SleekFlow platform
Lalamove can enable multiple account managers to log in to WhatsApp at the same time and respond to inquiries from different drivers online at the same time, greatly improving efficiency.
This effectively increases Lalamove driver satisfaction and business. Because Lalamove’s transportation service is focus on “fast delivery”, and drivers ne to communicate with users themselves, such as arranging transportation time and location. Therefore, the faster the driver understands the latest information, the better it will be for him to communicate with users. Improve service quality.
Lalamove automates mass WhatsApp messaging to drivers
The most commonly us function of SleekFlow in Lalamove now is to send group WhatsApp messages. WhatsApp message marketing can achieve an average open rate of 98% and a reply rate of 40%, which is 6% higher than that of email. to 7 times.
Lalamove works with more than 700,000 driver partners and has a huge customer base. In the past, Lalamove’s account managers had to manually send messages to drivers one by one, which was very time-consuming and had a high chance of missing messages.
In order to ruce manpower pressure, Lalamove’s account managers now send mass WhatsApp messages through SleekFlow. On average, event information is sent out at around 9 a.m. every two days, and a single mass message can reach several people. Thousands of drivers.
In fact
Lalamove can regularly update drivers through SleekFlow’s automat rules, set up a series of messages to be sent at specifi times, and can also use parameters to customize message content, such as names, to make messages more personaliz.
Lalamove can also push the most effective messages bas on the driver’s background and identity, as well as their past interactions, to increase conversion rates.
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WhatsApp broadcast messag
ata analysis open rate and response rate Target marketing driver
In the past, Lalamove could not check the open rate and reply rate of the message after sending it.
This is not conducive to Lalamove’s secondary sales, because Lalamove cannot know which offers and activities are most attractive to drivers, or which drivers are more active, so it cannot directly communicate with the most interest and active drivers. Drivers maintain a close working relationship.
After sending the mass message, Lalamove us the SleekFlow platform to instantly analyze the open rate and response rate of the WhatsApp mass message, and receiv reports automatically creat by SleekFlow.
Bas on the open rate and reply rate of group messages, when Lalamove prepares the next group message, it will first be sent to drivers who have repli and click on the message.
When formulating sales strategies, Lalamove can also analyze which discount strategies are more attractive through past data, so as to focus on launching similar activities.
This helps Lalamove reach designat customer groups
No matter which message channel it comes from, all driver information will be automatically back up and synchroniz to update, helping them track the dynamics of all drivers for secondary marketing.
What inspiration does Lalamove’s success inspire other marketing list businesses?
Remote sales will be a major trend in the future, and social commerce is an indispensable part. Facebook and Instagram have also launch Facebook Shops, which allows retail merchants to create online merchants on the two most popular social platforms in the world for free.
Social commerce
The success of Lalamove is a sign of the broad scope of ” social add these chips to physical objects commerce “. Whether it is products or services, service experiences that integrate social platforms and online shopping are becoming more and more popular.
SleekFlow has a wide range of customers, including tutors, jewelry stores, transportation companies, hotels, handbag stores, you name it. In fact, no matter what industry you are in, as long as you ne to build a close relationship with your customers, SleekFlow can definitely help you.
Therefore, SleekFlow has always recommend that enterprises make full use of the information automation, classification, spe, broadcast and other functions of WhatsApp Business:
-Manage conversations on WhatsApp
Facebook, WeChat, Line, Live Chat, SMS, etc. on one platform; send mass promotion content to various messaging channels with one click, and automatically direct conversations to different branch sales and customer service departments.
