With the popularity of smart phones, people often use mobile phones to browse websites or use social mia, and merchants can reach potential customers anytime and anywhere. However, compar with computers, the interface of mobile phones is relatively cramp. Once many potential customers see that they ne to manually fill in a lot of personal information, they will want to give up registering as members and filling in questionnaire information.
In view of this, Facebook launch Facebook List Ads (Lead Ads) , which pre-fill most of the user’s personal information, such as full name, email, street address, phone number, city, state, country, company name, and job title. Users can get the information they ne with just a few clicks, rucing the chance of giving up midway.
This article will delve into how Sleek
Flow can help you make good use of Facebook Lead Ads, seize every potential business opportunity, and achieve higher conversion rates.
Why should you use list advertising?
1. Is the world’s most popular online social platform
has 1.86 billion monthly active users worldwide and more than 5 million users in Hong Kong. Facebook users check their News Fe frequently, spending an average of 18 minutes at a time.
2. You have unlimit freom to “trial and test
You can use different forms of Call to Action to attract users, such as subscribe, register, learn more, get a quote, download, and apply now.
4. “Give and take!”, you can reciprocate with users and build relationships.
You can attract customers through promotions. For example, discount codes, sweepstakes, contests, product samples, events, pre-order products.
5. You can instantly track potential customers attract by your ads.
Facebook Lead Ads integrates different email marketing and CRM tools , such as MailChimp, Constant Contact, Marketo, Salesforce, and Marketing Cloud, to help you increase your conversion rate.
6. Facebook will create exclusive advertising functions bas on the business nes of different industries.
The ucation industry nes to create questionnaires with customiz questions to target different courses and programs.
Business-to-business (B2B) nes “click to chat” to allow potential customers to contact backend customer service through Messenger for details.
Consumer products (CPG) ne to produce newsletters and samples to showcase the products.
The automobile industry nes a reservation function to provide test drive services at a specifi date and time.
How to run Facebook list ads?
1. Set up Facebook list ads on Facebook page
1. Go to your Facebook page and click “Add” > “Create New Ad”.
“Develop potential customers” as the advertising goal.
Use Facebook Form” and use an existing form or create a new live form.
Enter the “Form Name
In the “Contact Information” section, check the user information options you wish to collect, such as “Phone Number” and “Email Address.” The system will automatically fill in certain user information by default.
If necessary, you can click “Add Question+” in the “Short Answer Questions” section to add custom questions. (Short answer questions only; for more question types, use Meta Business Suite or Meta Ads Manager.)
Select table language.
Customize form text and/or add title, description and privacy policy link text.
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4. Preview the ad and click “Next”.
5. Select images/videos, text, target audience, ad duration and budget to complete ad settings.
6. Click “Publish” to publish the ad.
2. Set up Facebook Lead Ads in Meta Ads Manager/Meta Business Suite
1. Click + Create to create a new ad.
2. Select “Generate Leads” as the campaign goal and click “Continue”.
3. Fill in the campaign details and click “Next”.
4. Select the conversion location as “Live Form” (collect potential customer data through Facebook and Instagram forms; you can choose to use an existing form or create a new form).
5. Set your performance goals, budget and schule, ad audience and placement.
6. Select the “Single Image”, “Video” or “Carousel Ad” format and add creatives, including mia, title, description and call to action, to complete the setup of the list ad.
7. Click “Publish” to publish the advertisement
How2design4u is a leading one-stop decoration and interior design company in Singapore. They adopt an omnichannel sales strategy and integrate Facebook Lead Ads to collect first-party data. At the same time, they also use SleekFlow’s list advertising integration function. When a Facebook user submits a form, the system will automatically import marketing list potential customer information into SleekFlow social CRM, and automatically send personaliz follow-up messages to understand customer interests and nes and improve sales efficiency. Through the Facebook Lead Ads advertising integration function, we design well to get 100% more business opportunities , and successfully achiev a total turnover of up to SG $450,000 in two months .
Get business opportunities
How to use WhatsApp to follow up on Facebook business opportunities?
In a rapidly changing market, timely action is crucial; compar to the 20% opening rate of email, the opening rate of WhatsApp messages is as high as 98% , which means that messages sent by WhatsApp are more likely to be seen, respond to and act upon by potential customers. In addition, customers are more willing to share personal information with merchants through WhatsApp.
Why you should use WhatsApp to follow up on business opportunities:
Facebook Lead Ads-Benefits
Conduct personaliz real-time conversations with potential customers through WhatsApp to build closer relationships, enhance trust, and promote the development of long-term customer relationships.
Automatically follow up on potential customers, send regular configure custom notification parameters messages, provide product updates or promotional information, and continuously enhance their sense of participation and attention to the brand.
Guide potential customers to learn more about products or services, answer questions, turn potential business opportunities into actual orders smoothly, and accelerate the sales process.
