3 coping strategies that As Google’s search results become more and more diverse, including knowledge graphs, featured snippets, instant answers, and the newly launched AI Overview , the goal of these features is to allow users to get the results they need more quickly. “Zero-click search” occurs when we can get answers directly on the SERP without additional clicks on other websites.
For example, if you search for
What year is the Republic of China this year”, you can directly see the answer through the SERP .
SEO expert Rand Fishkin released an overview of user clicks in 2024 on SparkToro. According to the data, nearly 60% of Google searches are zero-click searches (Zero-Click Searches).
In the United States, for every 1,000 searches on Google, only 360 clicks go to the open web (websites not served by Google). The remaining 640 searches will still stay in the Google system, including YouTube, Google Maps, images, news or zero. Click.
2024 User Click Profile
When your webpage appears in search results such as featured snippets and knowledge graphs at the top of SERPs, you can increase your brand’s exposure and reach more new users. However, even if your website ranks high, these compound search results may allow users to get the answer directly without clicking to enter your website, and will not be able to bring traffic to the website.
Therefore, not all users will click on the link and enter the website to find answers, and users who perform zero-click searches will not be your target customer group !
In the face of zero-click search, what changes should be made to SEO strategies?
If the AI Overview or other new AI trends lead to an increase in the proportion of zero-click searches, your SEO or paid search advertising (SEM) goals and strategies may need to be adjusted. The strategy that focused on ” traffic ” in the past may no longer be applicable. Instead, “exposure” may become a more important consideration!
Nowadays, there are various competitions on SERP such as AI Overview placement, paid search placement, video and image search, etc. If you want to stand out, it is recommended to start analyzing from SERP to understand what content Google pushes to users!
☞ For example, Google search results focus on maps, so the marketing strategy layout also needs to include maps to effectively increase brand exposure.
Do keyword research
When conducting keyword research, you need to pay closer attention to the SERP characteristics triggered by the keyword, and then determine whether to optimize for this keyword!
In summary, the impact of zero-click search tells us that brand management cannot only do SEO, nor can it not do SEO !
Indonesia WhatsApp Number Data consists of WhatsApp phone numbers from indonesia whatsapp number data users across Indonesia. Indonesia number data typically used for marketing, promotions. Business communication often utilized by businesses for personalized marketing campaigns, promotions, and customer engagement. By using this data, companies can directly target Indonesian consumers, fostering better communication and brand awareness.
Reference 1
2024 Zero-Click Search Study: For every 1,000 EU Google Searches, only 374 clicks go to the Open Web. In the US, it’s 360.
Reference 2: What Are Zero-Click Searches & How Do They Impact SEO?
The above is an introduction to zero-click search. If you want to know more SEO information, or want to get a free SEO health inspection report, you can contact the Welly team through the yellow button below!
The most commonly used communication software in Taiwan is LINE. From the pictures and stickers of elders circulated at home to the marketing and management of corporate official accounts, LINE has been completely integrated into our lives.
Taking advantage of the high stickiness of the Taiwanese market, LINE later launched LINE’s advertising services, hoping to provide an advertising method that is more relevant to the audience’s lives so that advertisers can use it flexibly!
The following will discuss
what LINE advertising is, the advantages of LINE advertising, and what types of LINE advertising are.
(1) What is LINE LAP? LINE LAP Ads vs LINE Guaranteed Ads
When we usually advertise under LINE, we are referring to the LINE Ads Platform , or LAP for short. The industry also calls it LINE performance-based advertising.
The so-called performance-based advertising LAP is a marketing list real-time bidding advertising platform . Users can optimize and adjust themselves based on LINE advertising results to achieve better advertising effects. Compared with high-priced and fixed-position guaranteed advertising, Users have more flexibility to buy ads on LINE.
The following table
is used to help you sort out the differences between configure custom notification parameters guaranteed vs. performance advertising.
In other words, LINE has the most authentic and comprehensive Taiwanese audience data, including different ages, interests, hobbies, community information, etc. Therefore, advertising campaigns on LINE can be closer to the lives of Taiwanese audiences than other advertising platforms!
2. Flexible adjustment and ultra-low budget threshold
LINE LAP advertising is a performance-based advertising that allows users to flexibly adjust advertising materials, budgets, and audiences to maximize the effectiveness of LINE advertising marketing. In addition, its budget can start from a minimum of NT$4 . This ultra-low budget threshold also allows small businesses to Businesses can easily join the bandwagon of advertising promotion.
