“Join the Pink Power”, Venca’s return to television advertising

Venca has launched its new advertising campaign, which includes a 20″ emotional spot with the slogan “Join the Pink Power” , transmitting a message of female empowerment, as well as two 10″ pieces. After years without doing television campaigns, the company has invested 1 million euros with the aim of increasing brand awareness and building loyalty among Venca customers. Likewise, Venca has taken advantage of the campaign to present its new brand identity, more current and renewed, adapted to the market and the needs and interests of its clients. In this way, the company has shown its new logo, with a more rounded and clean typography.

The Pink Power Manifesto

We have renewed ourselves to adapt to the needs of the market and the interests of our clients, we want to connect with them and we are committed to more emotional Hong Kong Telegram Number Data communication that identifies with Venca’s vision. Regarding , Roselló pointed out that “it has a strong message of female empowerment, through which we transmit our brand values. In the spot we reflect a way of seeing life, an attitude. Therefore, way of understanding femininity and fashion: more natural, braver, more liberating. The spot stars a group of women of various ages, between 30 and 50 years old.

Presence on television

In addition to the , it has also launched a 360º campaign with a media plan that also includes brand visibility on social networks, YouTube and other innovative China Telegram Number channels such as connected television. ‘Join the Pink Power’ encourages you to visit Venca’s website, so that you can discover its fashion online. «Our objective is to reinforce Venca’s positioning as a fashion brand and be present in the user’s mind as their reference e-commerce. We work, day by day, to improve the customer experience, with a more personalized offer.