The most successful brands value experiences that connect over data intelligence

The most Large agency groups are in full transformation to adapt to client demands at a time when the industry is in chaos. This was stated by Nick Brien, CEO of Dentsu Aegis Network in America . Therefore , during the Decisions 20/20 conference organized by 4A’s and reported by Adweek. During his speech he addressed the hottest topics in the current industry such as brand safety. About which he stated that “algorithms must be smarter . Therefore , highlighted the need for greater regulation. Brien believes that the issues holding back the growth of agencies are their “inefficient value proposition. As well as their passivity and lack of obsession with creativity. «We are too slow in change.

The executive highlights

We are fragmented and we cannot be. “We can be more competitive, but we have to be better aligned ,” she argued. On privacy, Brien noted that “there has been a fundamental Saudi Arabia Telegram Number Data shift in the balance of power. “We are living in the era of the empowered consumer.” In this sense, to satisfy the demands of this consumer, the need not only to sell, but to generate engagement. “The most successful brands value experiences that connect over data intelligence. he stated. And he highlights innovation as a way to progress: “Are we thinking enough about how to innovate in the way brands are built . Shared, bought or sold?” Regarding the future of agencies, Brien has pointed to the need to change and adapt quickly. “The truth is that our professional standards are not at the highest level and do not respond to the value we create.

The most Cervezas Ambar pays tribute

To all the players who have been part of the Saski Baskonia family throughout history with a very special limited edition: 12 personalized bottles with the 12 historical France Phone Number List players of the team . A tribute, regarding the celebration of the Final Four in Vitoria-Gasteiz next May . Therefore , with which fans will be able to toast their team in a way that has never been possible. To choose Ambar’s historic 12, Baskonia fans voted for their favorites through a website . Therefore , set up for the occasion, among the 103 players who had played at least one hour with Baskonia in the Euroleague throughout the Club’s history. A very special team The chosen ones who will have their image on a bottle of Ambar Especial . Therefore , after the vote of 3,649 Baskonistas, are : Luis Scola, Andrés Nocioni, Pablo Prigioni, Elmer Bennett, Igor Rakocevic.