Gilbert Gross founder of CARAT dies at 87

The founder of CARAT, Gilbert Gross, died this Wednesday at the age of 87 in Paris. The industry says goodbye to one of its greatest references who marked a before and after in the advertising industry, creating the media agency business model that we know today. In 1969, an unknown Gilbert Gross launched the Carat company in Paris, which at that time was taking its first steps and which came to the advertising industry to change it completely. Together with his brother Francis, Gilbert revolutionized the business model of media agencies , establishing the benchmark to this day. With great passion for the sector and excessive talent, the businessman took the company to the top over two decades during which Gross grew the CARAT network, expanding it to 140 countries.

Championship in Las Vegas

Gross not only left his mark in the advertising sector, he also stood out in other facets as diverse as investor, helicopter pilot and card player, a passion that led him to be the Canada Telegram Number Data first Frenchman to win a world poker in 1988. “Gilbert’s passion and his belief in the power of media led to a revolution in our industry: first in France and then around the world. At CARAT we are currently 10,000 people who owe him a great debt, since his legacy is a great source of inspiration because we look towards the continuous transformation of the media and our business,” said Christine Removille, Global President of CARAT.

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Some affectionate words commensurate

With the dedication with which he built one of the world’s leading companies. After an intense day in which professionals from various areas of the advertising Switzerland Email List industry addressed the opportunities and challenges of a present and a future in which creativity, technology and brand purpose intermingle, the first session of c de c 2019 It couldn’t have ended in a better way. The journalist Toni Garrido has been accompanied by the Cadena Ser collaborator, Tom Kallene, the renowned publicist Toni Segarra, founder of the Alegre Roca agency; by Gonzalo Madrid, chief strategy officer and co-founder of Wink, and film director Rodrigo Cortés in a debate that focused on the impact of technology on creativity.

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