Snapchat the communication the importance of connecting with the public through social networks in the advertising sector has been present during the two days of Advertising Week Europe 2019, but in particular Snapchat has played a leading role during the event. Consumers are increasingly making more use of this application. That is a fact that is transforming the advertising industry. Which tries to adapt every day to the tastes of its consumers. But behind the success of any new technology are people. The case of Snapchat, among them, we find Claire Valoti. Vice president of the company, who is characterized by her creativity and her passion for her work.
But we also find consumers
Who are the ones who truly make this application grow. Among the millions of consumers of this application is the Canadian model and activist Winnie Chinese Overseas British Number Data Harlow , who defines herself as a “super Snapchatter.” With her phone in hand to upload a story to her Snapchat account. Winnie went to Advertising Week Europe this morning to chat with Claire about the power of this network to connect with the public. “I started Snapchat to stay in touch with my friends more. “I travel a lot, and this is the way to be close to them when I’m far away. The super model confessed as soon as she went on stage. But far from being like the rest of the apps, the value of Snapchat is that “it is truly a communication network,” Claire clarified.
Having a lot of sections
I can entertain myself, read, and at the same time be surrounded by my surroundings,” she commented. Another of the topics they discussed during the Ethiopia Telegram Number session was Snapchat’s audience , especially young compared to other applications on this topic. In this sense, brands are already using Snapchat to launch advertising campaigns that better connect with these young people and make them interact with the brand. For both Winnie and the company’s VP, the reason why Snapchat connects better with young people is because of the story format, which is faster and more dynamic. But also, “addressing generation Z represents an enormous challenge for well-known faces,” commented Valoti, who assessed whether or not they have a responsibility to act on the networks.
