The key word in this sense is ” simplification “. Some of the reasons why you should consider including a Performance Max campaign within your are: Time : Performance Max campaigns require less time than other types of campaigns in terms of both creation and management of advertising; Experience : if you have not had the opportunity to work with the different types of Google Ads campaigns, a Performance Max campaign allows you to try without having to create specific campaigns divided by channel; Performance : if your commercial objective is online sales or conversions (both online and offline) a Performance Max campaign can help you maximize the returns from advertising on Google by working simultaneously on the entire funnel.
There are cases in which a Performance
Max campaign may not be the right choice: NON-performance Cyprus B2B List objectives. If in addition to Performance objectives your advertising strategy includes other objectives (awareness, consideration, etc..) a Performance Max campaign may not be useful to you; Control. Therefore, if you need to keep under control some specific parameters of a campaign, such as the keywords to use in the Search Network, a Performance Max campaign is not the right choice as it allows you to set only some campaign parameters.
Google Ads strategy
Budget if you need to invest different budgets in the different Mexico Email List phases of the user funnel (TOFU; MOFU; BOFU) and therefore dedicate specific budgets to specific channels (e.g. YouTube, rather than Display) a Performance Max campaign is not for you as the percentage of spending in each network is automatically decided by Google. How to set up a Performance. Therefore, Max campaign As we said before, Performance Max campaigns use machine learning models to optimize offers and placements of your campaigns so as to generate a greater or better number of conversions compared to other types of campaigns.
