Austin based Dachis Group. Who has a war chest from Austin Ventures. Has been on a buying spree and has pre-briefed me in their acquisition of Powered, a social and marketing platform with strong social media services, who they recently acquired. Including Crayon, Stepchange and Drill Team (read my analysis). […]
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While high scoring Klout users may appreciate the ego boost –anyone with less than the ideal number of points may quickly fall out of love with your brand if you display elitist behavior. No one likes a ‘better than thou’ unless they are the ‘thou’. Consumers will game the system […]
Merchandising and Content Manager. Dell Laura Lee Brennan WW Social Media & Communications Manager, HP Joel Marans – Manager. Design + Delivery at Softchoice Corporation Marta Obrebska – Daina – Sr Manager, Social Media Strategy & Programs. EMEA Consumer & SMB at Dell Chad Kaszer – Director. Social Media Communications […]
Social Media Marketing at Microsoft Brian Kling Social Media Manager. Service at Autodesk Kirsten Watson – Director. Marketing at Kinaxis Gail Lyon Global Internet & Social Media Manager at Siemens Enterprise Communications (UK) Venson Kuchipudi – Senior Director of Social Computing Strategy. Infor Benjamin Gauthey . Digital Marketing Manager/Marketing Technopologist […]
Director Interactive at US Cellular Keith McArthur. Senior Director of Social Media and Digital Communications at Rogers Bill Strawderman . Digital Marketing Lead. AT&T Business Marketing Trish Nettleship- Social Media Lead. AT&T Business Marketing Heather Thoms – Senior Communications Specialist. Tellabs Andreas Maurer – Head of PR Social Media Communications […]
General Mills Liz Valicenti Director. Interactive Marketing, Titleist (Acushnet) Gregory Gerik – Global Social Media and Interactive Strategist. 3M Debbie (Schultz) Svoboda – Interactive Marketing and Social Media. Pabst Brewing Company Educational Services Mike Rivera -New Media Strategist. University of Denver Jon Barilone – Social Media Specialist. Corinthian Colleges Sonny […]
Social Media & Brand Manager. E-Business at Discover Financial Services Jose Antonio Gallego – Social Media Manager at BBVA (Spain) Matt Kelly – Public Affairs Specialist at State Farm Insurance Matt Edwards – Social Media Analyst at State Farm Insurance Griffin Hammond. Social Media Public Affairs Specialist at State Farm […]
Director, Marketing at Wellpoint Jennifer Merrick. Digital Marketing Manager at WellPoint Tracey Black – Manager, Web Center. Sharp HealthCare Jason Diperstein – Online Channel Coordinator at Aetna Dan Brostek – Head of Member and Consumer Engagement at Aetna Bryan Vincent. Director, Communications – New Media at UnitedHealth Group Ginger Anderson. […]
140 of these roles, Care/Social Media Strategy at DIRECTV. Inc. Michael Hall – Director of NESN.com at New England Sports Network Amy Worley – Vice President of Marketing at Andrews McMeel Publishing Robert Michael Murray – Vice President. Social Media at National Geographic Society Kelly Owen – Social Media Manager […]
Related Resources: Career Updates: Read the “On the Move” series where I’ve been tracking this role since 2007. Research Report: Read the full details of the report Career Path of the Social Strategist, which is embedded below, also see slides from my keynote presentation. Previous Lists: See the 2010 list […]
Please forgive me in advance if anyone is missing. In conclusion, I don’t mean to offend, and will update as quickly as possible from your comments. I tend to wait for submissions in comments or I ask strategists I know before putting them on this list. We’ve cleansed the 2010 […]
I’ll cross post this from the ‘Research Tab‘ on the upper right of my blog. Research, A Subset of the Web Strategy Mission While I’m best known as an “Industry Analyst”. I choose that title as that’s easiest to understand, overtime. I hope to do away with that title. Although […]
