How you should measure What no one tells you Net Promoter Score. This is the mainstay of customer satisfaction measurement and shouldn’t go away. It’s easily understood, well documented, and is a useful metric to overall ‘referral intention’. (Intention doesn’t measure actual behavior, just the likelehood you would) Support exit […]
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Understanding how to measure. By providing these requirements before the BU asks, the strategist can pre-empt last minute requests, and guide stakeholders into a business program with order. Get to Hub and Spoke Now. We learned that most corporations that are novices in social business were in the ‘Centralized’ formation, […]
Space changes over time. Fundamentally are geared to measure differently around engagement, and what it means –not just top line and bottom line measurements Yet Social Media Boutiques Limited by Size –and Must Partner Despite their strengths. Social Meida Boutiques have weakenesses. They are often unable to scale as engagement is […]
