Test premise The idea was to understand if a (small) online business can be sustainable only thanks to a Search Engine Optimization strategy . The activities I carried out were. Creation and publication of a new site in a niche sector (the average value of a sale in this sector is between €1,500 and €2,000). Therefore, The site was created NO brand (a logo linked to the site domain was used and no brand promotion activity was carried out). Therefore, The domain (new without any history) of the site corresponds to a query for which I wanted to gain visibility ( EMD domain ).
No social profiles linked
The site have been created nor has any Netherlands B2B List promotional activity been carried out on social media; The site was included on Google Search Console to analyze the trend of visibility on Google; The traffic and conversions control was done via Google Analytics. Therefore, The only activities carried out on the site were: on-page optimization. Therefore, publication of articles on the blog inside the site. Therefore,Technical optimization of the site and insertion of structured data via Schema.org .
No link building activities
were carried out nor were any advertising campaigns Thailand Email List carried out . The time window over which I analyzed the data is 12 months . Speaking of costs, having created all the content personally, the costs for creating and maintaining the site in 12 months were: Domain: €12.20; CMS of the site + hosting ( to create the site I used a website builder ). Therefore, $99. Approximately €83.50 Total costs: €95.7 Google Search Console data Google Search Console Web Search data for the last 12 months. But if we move by sector (not niche). And to markets where the average receipt is low or medium/low. Surely numbers like. The ones above cannot be sufficient to keep a business profitable.
