Print advertising continues to impact the consumer

Print advertising E-commerce giants such as fashion retailer Zalando and tour operator Dreamlines, which have grown with digital business, have realized that they can better reach their targets through printed material . They all offer their most important clients their own high-quality magazines , because communication channels have to do, above all, with something that many advertisers often overlook in their blind illusion for the online: the mood of the recipient. . Companies that did not blindly invest everything in online advertising during the digital boom now benefit from it.

The shirt manufacturer Olymp

for example, has more than tripled its sales in the last ten years, with a consistent strategy adapted to printing . This is one of the many lessons learned from “ The Power of Print ” meta-analysis. For more Netherlands WhatsApp Number Data than a year, the German organization Multisense Institut für sensorisches Marketing has analyzed more than 300 international studies on the advertising impact of printing and its finishes commissioned by Creatura. According to the analysis, print advertising still represents up to 60% of retail companies’ communication , and catalogs have not yet disappeared.

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IKEA is the strongest catalog distributor Print advertising

with around 30 million printed copies. Even companies like Zalando or Airbnb, which started as simple online players, now rely on print magazines to continue taking UK Email List care of their customers and acquire new ones. Touch and trust The meta-analysis deals above all with the psychological effect of the impression . It concludes that paper, with its multisensory properties, has a greater impact on our brains: people understand information better and can remember it more easily when they see it in print rather than on the screen. Furthermore, color images are more recognizable than black and white motifs. Fragrance also contributes greatly to product recognition, and three-dimensional representations double the recall rate.

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