Google announced, after approximately a year of testing, the opening of Performance Max campaigns to all advertisers, effectively making this new type of campaign available for all Google Ads accounts. The new Performance Max, as Google itself explains. Therefore, represents a new type of objective-based campaign that allows advertisers who have performance-related advertising objectives to access the entire. Therefore, Google inventory with a single campaign. In practice it is possible to deliver advertisements on practically the entire Google network (Search, GDN, YouTube, Gmail, Maps, Shopping and Discovery). Through a single Google Ads campaign. This new generation of campaigns is omnichannel with a view to maximizing conversions, Both online (sales, lead generation) and offline (store visits, local actions),
The peculiarity
If your goal is to increase sales or Luxembourg B2B List conversions, a Performance Max campaign helps you, thanks to automation, achieve better results. This type of campaign is based on the use of Smart Bidding strategies combined with Google’s attribution technology and allows you to show your ads throughout Google’s inventory, managing to optimize bids for customers in real time. You must indicate the parameter for which to set the alert; Condition : the absolute value or percentage variation based on which to activate the notification. Value : the number or percentage of increase or decrease. Time period : the period in which to carry out the check with respect to the parameter indicated between daily.
Google networks
Auctions that are most likely to help you achieve your Malaysia Email List business goals. According to data provided by Google, a Performance Max campaign has the ability to improve the value of conversions and reduce the cost of acquiring a customer thanks to a full funnel “vision” based on Data Driven attribution. When to use Performance Max campaigns. Therefore, Performance Max campaigns represent the pinnacle of Google Ads. Therefore, automation as, thanks to Machine Learning, Google allows advertisers to create multi-channel campaigns with performance objectives in a rather simple way.
