To draw on that. Owyang: How are online movements different from real life ones? Is there a difference between online and in-person protests? Kenyon: The nature of taking action online versus offline is of course different – but the motivations are the same. Our activists who dropped from the ceiling of Nestlé’s shareholder meeting on April 15th were acting on the same motivation as supporters of the campaign who changed their Facebook profile pictures to our KitKat ‘Killer’ logo or sent an e-mail to Nestlé CEO Paul Bulcke – they wanted Nestlé to remove products.
coming from rainforest
Destruction from their supply chains. They did not want to buy products that come at the cost of Indonesian rainforests and carbon-rich peatlands. Owyang: Are you concerned about any legal ramifications or lawsuits? Kenyon: We always seek out legal advice and make sure that we understand any potential Honduras WhatsApp Number List consequences before launching a campaign like Kit Kat. Our campaigns are not about breaking laws but about creating laws that protect the environment. Just last week the EU finally created a law to ban illegal timber imports after a decade of activism.
Owyang
How do you measure the effectiveness of your efforts? Kenyon : Ultimately we measure effectiveness by the achievement of campaign goals. In the case of our Kit Kat campaign Nestlé’s eventual commitment to remove products Lebanon Phone Number List coming from rainforest destruction from its supply chain is a positive step. Another measure is how many people became engaged with the campaign – the video reached over 1.5 million people, over 300,000 of which directly contacted Nestlé CEO Paul Bulcke via e-mail, and a countless number of people took up the cause on Facebook providing a steady stream of criticism on Nestlé’s infamous Facebook fan page.
