Digitrends 2019 Last Thursday, March 14, advertisers, agencies and influencers came together at the IED Madrid to talk about their direct experience in influencer marketing at Digitrends : a day organized in collaboration with Divimove , a company that creates influencer marketing and video strategies. online, presented by communication expert. Ainhoa Muguerza. The event began with a discussion panel between micro influencers. With the photographer and content creator Natalia Olaso ( @Villagayumbos ) and the former MasterChef contestant. Fabio Fernández-Amo ( @fabiomchef ), moderated by Sergio Murillo, business manager in Spain from Divimove. to discover what a strategy with influencers is like, from the point of view of content creators.
How were their beginnings
What is hidden behind their publications or what is the relationship they have with brands , were some of the questions that took place during the talk. Natalia Chinese Overseas America Number Data Olaso stressed that “the use of micro influencers in brand strategies provides greater reliability, interactivity engagement with the public.” For her part, Rocío Baamonde -Digital Manager at Grupo Varma-, Jaime de Castro -Social Media Manager at HP-, Fernando Pérez -Client Services Director at Isobar- and Andrea Loira – Social & Digital Manager at Starcom, Publicis Media Content-, They joined in a round table to share the direct experience of agencies and advertisers in this industry. The speakers highlighted the capacity of influencers as brand prescribers.
A quiz tested the public’s knowledge
The sector, recalling interesting facts such as the birth of Instagram in October 2010 or that YouTube is the most used social network in our country, according Canada Telegram Number to the Digital 2019 report prepared by Hootsuite and We Are Social . Finally, the illusionist, influencer and digital marketing specialist, Borja Montón, also shared his experience in this sector and highlighted the three keys to being able to live as a content creator: “ having a well-defined strategy, perseverance and courage .” A philosophy that, with the help of social networks, has also allowed him to create his own company: the Institute of Magic.
