How to Scale Your Social Busines

Conference to 600 attendees focused in on the retail. Cpg, hospitality, and consumer technology space in Austin Texas a few weeks ago. I was asked to share our latest Open Research (see career path of the corporate social. Strategist report and how to spend on social business). We know that many companies are continuing to realize that social business does not scale in a 1:1 basis. Your customer voices will always outnumber the number of community managers you can hire. As a result, companies must invest in these following five programs: Formalize a Hub and Spoke model.

Become an enabler for business

Units Scale with peer-to-peer communities Formalize a customer advocacy program Streamline workflow with SMMS Read the highlight notes from Tara DeMarco of Bazzarvoice, also, while I’ve published the slides a Thailand Phone Number List few weeks ago. I I’ve also embedded them below. Just want to add one caveat to number one: many regulated industries must maintain the centralized formation. This, like all other social sites becomes a system to beat, and loses value, and we move on to the next. Related: see this helpful interview by Robert Scoble with the founder, and this take from David Armano.

Phone Number List

On social currency

Also see Caleb’s take on how some companies are getting involved, or Anise discusses how it’s getting competitive, and more from Domino how there’s an influx of players, Ford’s Scott Monty sees the opportunities, and long Switzerland Phone Number List term player Adriel is focused on his Gamification, and this post discusses how Ford and Intel are getting involved, and Samsung’s Esteban has conducted an interview, Joe Chernov discusses impacts to PR professionals, and Peter Kim suggests there are other places to place your bets, along with this warning from Adam, Stowe Boyd suggests to look the other way.

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