There is an Merchandising has become one of the main items in the marketing budget of companies today. And this type of product is vital when it comes to reinforcing the brand image of companies, which is why all of them try to deliver this detail to their customers. These corporate gifts greatly influence customers’ purchasing decisions , as well as the brand’s social reputation. But in a context in which we are inundated with advertising, these types of gifts can have the opposite effect on consumers, so a perfect balance must be achieved if the desired effect is to be achieved. To discover the importance that promotional gifts and merchandising are acquiring in the combustion and differentiation of brands today, at MarketingDirecto.com we spoke with María Guerra.
Express wish either
I say this because it was not my . It was a drastic turn. I had been dedicated to the world of hotels for 16 years, I had not done anything else and, although today hotels Vietnam Email List continue to be my passion, organizing corporate events in large-scale and relevant establishments, with the pressure that all this entails, I had worn out and needed air, in addition to continuous changes in the management of the establishment that they brought. Debug and take distance to see with perspective. What is your relationship with Marketing and promotional gifts? We could say that until now it had been scarce. It has been a subject that has always attracted me.
My first direct contact
With Marketing came with brand changes and strategies in the hotel company I worked for, and given the situation and my interest in social networks, they made Singapore Email List me responsible for a pilot project for the chain that I It allowed us to be in contact with the corporate Marketing offices and the external communication companies with which we collaborated. Acting as a liaison between both, knowing the ins and outs of each. In fact, by organizing events I had the opportunity to look into the world of merchandising. Clients required personalized material for meetings, congresses and/or conferences, for stands at fairs.
