Customize GA4 with custom collections and reports

What is the advantage? That by starting from the end and selecting one of our conversions as the final point it is possible to analyze the main conversion. Therefore, paths of users (which would be rather complex to do starting from the beginning). Once we click on ” Start again “, we then select the end point and then the event name. End point setting Among the available events we must identify. The conversion event that we are interested in analyzing , for example in my case. The filling out of a contact form.

Once the event has been selected

the graph will show us the name of our CANADA B2B List event as the final point and then on the left the penultimate node before the conversion, set by default to “Event name”. To better understand the path our users take, rather than displaying the name of the event it may be useful to display the Name of the page . To do this, simply click on the drop-down menu. Therefore, where Event Name appears and select Page title and screen name . Reverse node exploration By clicking on the various nodes of the graph it is possible to retrace in reverse the path that the users took before arriving at the conversion and understand, for example, which are the entry pages.

B2B Email List

That then lead to the conversion

Analyze the average length of the path that Australia Email List the users take before to convert. Analysis of user conversion paths Again with a view to delving deeper into the paths that users take and where they come from, it is also possible to filter the exploration graph by adding audience. Therefore, segments and understand, for example, which are the best performing acquisition channels or which devices convert best. Segment analysis To better visualize the conversion paths and make the most of the node display offered by GA4,

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