When you launch a web project, one of the first activities you think about is how to drive visits to the site and which channels to use to best promote it. The sources of traffic acquisition over the years have expanded and diversified (in the early days of the web there were only search engines and directories) and when it comes to digital strategy the advice given is to have the right mix of channels: search engines, social networks, referral sites, offline site promotion activities, etc.
Depending on the project
however, and depending on the budget you Estonia B2B List have, it is preferable to focus on a strategy rather than wasting resources on many things without being able to do any of them well. Several years ago (in 2010) when I started working in digital marketing I started with the Search Engine Optimization activity ; in those years, doing a good on-page and off-page SEO activity allowed you to obtain useful visibility not only for starting a business but for maintaining it over the years.
Tools like Google Ads
Already existed at the time (at that time AdWords ) but Taiwan Email List visibility in Google ads was still not essential for a company as it is today and as regards Social Networks (Facebook had recently appeared) they were still relegated to the the sphere of pure entertainment. In summary, if a company had a website and wanted to gain visibility it was enough to work with good search engine optimization. Today, more than ten years have passed since those moments and what I asked myself (and I wanted to experiment with a test) is: is it still possible for a site to live on SEO alone.
