The former CEO of Cambridge Analytica will speak at the Cannes Lions Festival

The Cannes Lions International Festival of Creativity has announced that former CEO and founder of Cambridge Analytica, Alexander Nix, will participate in the event this year ; Wunderman Seattle Creative Director Anthony Reeves; Unilever’s chief digital transformation officer, Susan Ren, and Professor Steven Pinker, from Harvard University. At this time when data and insights help brands and companies create new opportunities to influence with their messages and storytelling, it is important to reflect on how and where that information is obtained .

Cannes Lions 2019 speakers

Talk about how you can respectfully engage consumers and generate a meaningful exchange of value. For Alexander Nix it will be his first Indonesia Phone Number Data intervention of this type since the closure of Cambridge Analytica . At Cannes he will join Gillian Tett, US editor-in-chief of the Financial Times in the United States, to talk about personal data and political agendas . Both will review reports surrounding the data scandal investigation and its implications for the industry as a whole. Professor Steven Pinker of Harvard University, along with Taboola founder and CEO Adam Singolda, will interrogate the art of asking questions. With so much information available, and increasingly faster and smarter ways to access it, technology still depends on us to interrogate the information presented .

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Well worded questions

The two of them will examine the semantics of  to influence a brand’s storytelling and debate whether advances in artificial intelligence will allow Singapore Phone Number List machines to ask more sophisticated questions. For his part, Anthony Reeves, creative director of Wunderman Seattle WPP, will share his insights from his time at Amazon. The company has a wealth of customer information on purchasing and behavioral data that has the potential to deliver truly innovative and evocative experiences. Reeves will show a new approach to developing emotional connections between customers and brands . Finally, Susan Ren, Senior Director of Digital Transformation at Unilever and Jing Zhang, Director of Procurement at North Asia Markets, will join Wei Guo, Founder and CEO of Fugetech, to discuss the topic of transparency in programmable workflows.

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