I released research discussing the priorities companies have for external also known as ‘go to market’. To balance out the data, Altimeter Group has posed similar questions to Corporate Social Strategists to find out their internal ambitions inside their company. This is a subset of a larger Altimeter report, sign up here to receive the upcoming report. These corporate social strategists (which I’ve segmented as companies with over 1000 employees) the respondents were asked to select three top internal objectives. We found that they will focus on the following.
Analysis: 2011 Internal Goals
In Corporate Social Strategy: Proving Value and Change Management Facing Internal Resistance, Corporate Social Strategists Seek to Measure, then Shift Culture Confused by Disparate Data and Inability to Tie to Mexico WhatsApp Number List Transactions, Strategists Seek to Prove Their Efforts. While the disruption that social media has caused is evident, 48% of Corporate Social Strategists struggle to measure the value for the following reasons: Disparate set of data, a plethora of engagement metrics yet no tie back to transactions, and vast array of data growing at an exponential rate.
To combat this
Social Strategists must learn the difference between: Business Metrics (revenue or cost savings), Social Marketing Analytics (CSat, share of voice, advocate influence), and Engagement Metrics (fans, likes, friends). Most immature Malaysia Email List strategists focus on delivering engagement metrics, which doesn’t fulfill the needs of upper management. Solution Set: Read Altimeter and Web Analytics Demystified Social Marketing Analytics Framework and apply these formulas to your program now. Secondly, develop an executive dashboard (with business metrics not engagement metrics).
